Catalyst 2011 kick-off session

After a few days in Atlanta at the Catalyst Conference last week, I’m refreshed, energized and a little surprised.

As one of the premier conferences in Christiandom, Catalyst also commands a premier price for the many ministries and organizations that line up for a chance to exhibit, sponsor and promote their message to the 13,000 attendees.

For some smaller groups, a Catalyst-size budget (including exhibit space, displays, giveaways, travel, etc.) is a major investment. Which is why I am always surprised at the lack of attention to detail. Just being there is not enough. As usual, greatness is in the details.

Here are 5 mistakes organizations make in their event marketing strategy:

1. No call to action

You must approach any marketing with one question, “What do I want my audience to do?” For some, Catalyst is a strictly a lead generator while others engage in demos or donor solicitation. You have to know what you want, and you have to make it clear. If you don’t ask, you won’t get it.

2. Too much information

At best, you may have a few minutes to talk with someone who is hurrying to the restroom before they head back into the next session. Your best bet is to spark interest, establish ongoing contact, and have a post-conference follow-up strategy. If your presentation is memorable, you’ll have more time to get into details later. Practice your elevator speech and make sure there’s a good hook in it. Ask yourself, “would I be interested in this message if I weren’t paid to share it?”

3. Assuming numbers = success

Around the country this week, there are event reports being proudly circulated to management. 250 new names. 500 registered for our iPad giveaway. All fine results. But the only result that matters are those that convert beyond a statistic. I’d rather find 5 people who truly connect with our message than 500 who just want a freebie. Develop strategies that generate success, not just numbers.

4. Not being present

Catalyst’s theme this year was “Be Present” and it’s a piece of advice many exhibitors would be wise to take. It is tempting to pack up early, to arrive late, or to assume that missing one session break won’t hurt. But you never know when the right person will wander by your booth. If you must take breaks, take a team large enough to always have a fully-staffed booth.

5. No follow through

From time to time at conferences, I throw my business card in the bowl or enter information at a number of booths just to see what kind of follow-up I receive. If I give you my information, use it. Take the time to send some simple emails letting contacts know that you enjoyed meeting them. Have an easy system to “rate” contacts based on potential. Put a simple “1″ – “5″ on the back of an interested individual’s business card or sign-up form. And jot down a personal note, such as “very interested in our projects in Haiti.” A follow-up that says “Great to meet you and talk about our work in Haiti” shows that you were paying attention, and gets theirs in return.

Don’t assume that all who are interested will call you the minute they get back to their desks. It is very unlikely that any information even makes it back with attendees, which puts the ball clearly in your court. Reach out. Many exhibitors won’t – making you stand out all the more.

 What other mistakes (or successes) do you see at event exhibits?

I can’t tell you how many times, over the past few months, someone has stopped me, looked deep into my eyes and said, “But how are you really doing?” Maybe it’s because I look a little frazzled while chasing two toddlers in opposite directions around the church halls. Or perhaps it’s because on top of that my work has increased significantly in the past few months. Or possibly they’ve just heard all the adoption horror stories and can’t believe that we doubled our family and are still standing.

So here’s the completely honest, totally transparent truth: We’re still standing. We’re often exhausted. But we feel like we’re won the family lottery. I can’t imagine that out of the 147 million orphans in the world, there would be any two more suited to be Littons. They’re full of energy. They love to laugh. They know what they want. And they seem to be picking up my dancing skills (which could be social suicide later in life, but makes for fun family dance parties now).

But don’t misunderstand what I’m saying. Adoption is hard. Having four kids, three pre-school aged, is really hard. But following God’s will is not. On the tough days, I fall back on the knowledge that if God ever called us to anything in life, it’s this. The first thirty days I clung to that as my promise that we hadn’t made a mistake. There were a few days that I was continually in tears and really just wanted my life back. But when I know I’m on a mission bigger than my own, that perspective carries me. And really, isn’t that what life is all about? Regardless of what we’re doing on a daily basis, we should live as if we’re on a mission bigger than ourselves.

“but those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint” (Isaiah 40:31)

Have you ever had to take hope in the fact that you’re on a mission bigger than yourself?

But as happy as we are to have them home, I can’t help but remember the children left behind. We spent a day in an orphanage and met beautiful children. Our agency works with this orphanage and most of these children had families they were happy to tell us about:

“I go to Texas.”

“My mom and dad will be here soon.”

But unfortunately this wasn’t the case for all the children, and three continue to haunt me.

As soon as we walked in the room, children ran to us. One boy, about 10, grabbed my arm, kissed me and said “I love you.” He held my arm and wouldn’t let go. At that point, nobody had shared any of their stories. I didn’t know if they had families or were waiting. But with this boy, I knew. I saw the desperation in his eyes. He knew that all his friends had families. He also was well aware that older children, especially boys, have a slim chance of being “chosen” by adoptive families. When we walked in the room, he saw his chance. He was looking for a family.

We also spent time with an amazing set of sisters – about 7 and 10. Precious, precious girls. I was told the older is a huge help with the younger children in the house. And I was also told they had been on waiting children lists for over two years. Two years! For two years, they’ve watched friends come in and out of the orphanage. They’ve seen other children be chosen by adoptive families while they wait. The director told me that the prior week the older girl had asked, “When will my family come?” The director told her honestly, “Honey, I just don’t know.” Then the older sister told her, “I don’t really need a family. I know I’m too old. But my sister, she needs a family. Please find her a family and let her go without me.”

To think that a ten year old girl would consider herself “unplaceable” and would give up her hopes of having a family so her sister could have a chance to be adopted….just blows my mind. No child should be in that situation. No 10-year-old should believe they are too old to be wanted. Every child deserves a family.

Our hands are full with two toddlers. I know my role for these children. As we walked out of that orphanage – me, my husband, my sister, and my brother-in-law – and drove away in silence, I knew that I was responsible to tell their stories. To let people know that I had personally met, hugged, played with and spent time with children who just need a chance. Children who so desperately want an opportunity to be loved. To be part of a family.

I truly believe their families are out there. If you would like more information on these children, please contact me.

But the finish line was very much the starting gate. I’d be remiss if I ended our adoption journey with the joy of coming home. Our journey has just begun. And just like I’ve said many times the last year – adoption is not for the faint of heart. Bringing home two toddlers from a different culture, who aren’t used to being in a family setting, and who don’t speak your language is the greatest reward and the greatest challenge I’ve ever faced.

Judah talking on his phone.

I have the feeling we’ll look back at these first few months as the “survival period.” As hours and days pass, we’re celebrating the small things. Here are a few of our family victories from our first week as a family of 6:

1. Our toddlers’ hitting and spitting is on the decline.

2. We’ve all gotten out of bed every morning.

3. My daughters are fascinated with the new boys in our home. They want to help with everything from feeding to stinky diapers. Not sure how long this will last…but for now, it’s cause for celebration.

4. Nobody has missed a meal.

5. The boys are settling into a routine – they know where they sit at our table, where they sleep, when it is bathtime, etc. Structure is our friend!

6. Ceiling fans and cars are huge hits. Judah (age 2) notices the ceiling fan every time he walks into a new room, and Levi (age 1) is in car overload whenever we leave the house. When we drove downtown yesterday, he pointed out each and every car on the interstate during our 30 minute drive.

7. The full-fledged toddler temper tantrums (think Super Nanny here) that were so prevalent the first few days are almost non-existent.

8. Bedtime is easier. Now rather than leaving his bed 30 or 40 times before falling asleep, our 2-yr-old just stands on his toddler bed and yells at us in Amharic before lying down. I’m so glad I don’t understand what he’s saying.

9. Our tiny wiener dog no longer strikes fear and panic in my boys. They can tolerate seeing him through the glass door without screaming. Maybe someday we’ll even be able to let him back inside.

10. Joel and I have teamed up. With four kids in the home, we’re now outnumbered. We decided the only way we’re going to make it out alive is to stick together.

Thanks for caring about our family. Adoption isn’t all sunshine, roses and lullabies. It’s tough. It’s frustrating. And it’s challenging. But it’s also the way God chose to bring together our family, and we wouldn’t trade this for anything.

Thanks to everyone who donated supplies and finances that I’m delivering to an orphanage in Africa this week. We are loaded down with the maximum bags and weights possible. I can’t wait to share pictures.

As we travel this week to pick up our sons, I’ll be blogging as much as I’m able at our adoption blog at www.LittonFamilyAdoption.com. Today’s post, “On the Brink” reflects on a tough week leading up to this trip.

Keep us in your prayers.

Ashli feeding two babies at the orphanage

We’ll be heading back to Ethiopia soon and as we travel we’ll be taking supplies desperately needed by children in the capital city. Last year my friend Ashli York (read Ashli’s story) left her comfortable life in Franklin, TN to live among the poor in Addis Ababa, Ethiopia. Just recently, she’s stepped in to help an orphanage in critical need. There are many babies there, some who haven’t made it, and many more who are malnourished (the pictures of their swollen bellies are hard to look at) and just beginning to thrive under Ashli’s care.

I contacted Ashli and asked her what I could bring. She quickly sent me a list (basically every thing you could imagine to care for babies, including diapers and formula) and I’m collecting as much as I can to carry with us. My sister and brother-in-law will be joining us and we’ve all committed to pack light. We’re hoping to take four suitcases of donations with us – up to 200 pounds of supplies!

If you’d like to help, you can:

1. Bring supplies to me in the next week. Email me at slitton (at) agroup (dot) com for information or a list of needs.

2. Make a donation via my PayPal account and designate it for Orphanage Donation. I’ll use these funds to purchase items needed by the orphanage.

I can’t wait to hold and kiss and love these babies. I want to tell them they haven’t been forgotten. I want to know their names.

Levi (age 1.5) and Judah (age 2.5)

And now 8 weeks later, we continue to wait for approval to return to Ethiopia and bring them home. So this year I celebrate with two girls, thank God for two boys half a world away, and have faith that God is watching over them even when I can’t.

KISSES IN THE WIND (The Waiting Child’s Lullabye)

I hold you in my heart and touch you in my dreams.
You are here each day with me, at least that’s how it seems.

I know you wonder where we are… what’s taking us so long.
But remember child, I love you so and God will keep you strong.

Now go outside and feel the breeze and let it touch your skin…
Because tonight, just as always, I blow you kisses in the wind.

May God hold you in His hand until I can be with you.
I promise you, my darling, I’m doing all that I can do.

Very soon, you’ll have a family for real, not just pretend.
But for tonight, just as always, I blow you kisses in the wind.

May God wrap you in His arms and hold you very tight.
And let the angels bring the kisses that I send to you each night.

by Pamela Durkota, written for Josh

Whether you’re running a dog grooming business or giving parenting advice, one size does not fit all. Custom blog development should start with the strategic question, “What do we ultimately want visitors to do?” and then create an online experience that uniquely expresses the individual’s or organization’s personality and drives conversions.

Here are some custom blogs to reference.

Five years ago today was the darkest day of my life. On a morning drive on I-65 with my then 2-yr-old daughter Abby, a distracted teenage driver (there’s an entire post on this that I’ll refrain from for now) ran me into the median. My SUV tires hit gravel and immediately went from 70 mph to flipping 4 or 5 times. As the car came to a stop, my world stood still. I was conscious but disoriented, and within moments heard strangers shattering the sunroof to pull us out.

Some time in the Vanderbilt trauma unit, a couple of surgeries and a blood transfusion soon had me well enough to head home and begin the long recovery process.

Five years later, I have a pretty clear perspective in the rearview mirror and here’s what I know:

1. I would not trade the experience for anything. It gave me a new perspective on life, living, and eternal significance.

2. My marriage and family are forever stronger for the struggles that we went through together.

3. There is nothing that can happen to me that my faith and a personal relationship with God will not see me through.

4. I can empathize with people who are struggling, unsure of tomorrow or suffering anxiety in a way that would not be possible if I hadn’t been through a truly dark time.

5. I am honestly grateful for the pain and struggle.

If I had it to do all over again and had a choice, I think I would. Life is too short and without a wake-up call, we seem to drift through without purpose. Today I’m renewing my commitment to live with intention, realizing that few things are lasting and life is short.